Client: Objective: Result:

Dr. Chris Johnson To create a business system that reflected the type of treatments offered by Dr. Johnson, a chiropractor who combines traditional methods with muscle massage and sports treatments. The logo of a torso was drawn with feminine lines while the use of a mossy green color suggested masculinity and earthiness. The letterhead paper and envelopes were printed on a sophisticated, “barely-there” tone-on-tone check and on the business cards, another hue of the green-brown color was used to again underline the message that Dr. Johnson wanted to convey.