Client: Objective: Result:

Good Gracious! Events To create a postcard campaign promoting a different facet of the company every month for a year. The cards were as varied as the messages they promoted: A location service, the announcement of the company’s web site; an announcement of an award; and the announcement of an expansion into Orange County. Clients commented that they felt as though they had seen Good Gracious everywhere that year. In truth, they had because in addition to the cards, a PR push put Good Gracious in magazines from Cosmopolitan to Special Events.