What Is It and Why
Is It So Important?
man and woman on the street might not be able to give
you a textbook definition of “marketing,” but
they are targets of it every day. We all are. The most
successful companies in the world employ a variety of
marketing techniques that range from grass-roots to very
sophisticated in order to increase name recognition,
convey their corporate message and ensure that we, as
buyers, feel good about using their products or services.
buyers, we might not give marketing much thought. But
when we are the seller, MARKETING should
be in big, bold, red letters at the top of our to-do
lists, especially if we want to compete in today’s
so many other companies trying to reach the same clients
as you, ask yourself: Is my message being heard correctly?
Is it being heard at all? Is it reaching the right audience?
How many times and ways have they seen my name or message?
And, most important, are they acting on this information
and how? What are the results?
builds a solid foundation on which results occur. Simply
put, the amount of sales you make is equally proportionate
to the amount of times a client sees your company’s
name and how well they understand your message. This
makes marketing the most important third leg of the marketing-public