Client: Objective: Result:

New York Food Company To update NYFC’s image and to reposition the company by redesigning all elements of its image: Logo, stationery, business cards, marketing kit, tell-all piece, web site, signage, trucks and vans. NYFC increased visibility in its market and gained positive feedback from past clients. This, coupled with a public relations push to local and national media created a buzz which resulted in increased business in a tough economic climate.