Client: Objective: Result:

Flower Dec, A Floral Design Studio To create a postcard campaign that positioned Flower Dec as a florist interested in more than the client’s dollar. It illustrated the company’s love of nature and beauty with the line “Creating a Beautiful World One Flower at a Time.” Although Flower Dec has been around for quite some time, it had not done a consistent campaign to old, new or prospective clients. This postcard campaign, coupled with a comprehensive advertising and public relations push that included stories in the press, a logo redesign and the creation of a web site, helped make Flower Dec’s name more visible in a highly competitive and crowded market and directly resulted in increased sales.