Client: Objective: Result:

Extraordinary Events To work with the Extraordinary Events on the design and production of a recipe book that EE had started years earlier as a unique client gift and promotion. Each year, EE shares recipes from the international events it produced during the previous year. Each recipe is credited to the chef, hotel or catering firm who produced the dish and is accompanied by a description of the event. The annual recipe books not only inform clients of EE’s creativity through the high-end design, but they also show clients the wide variety of events that EE designs and manages each year. And, it is a promotion that gives back to the client. Clients now look forward to these books each year and have tried recipes, reporting back to the company on them. Through this book, EE created an interaction that no other form of marketing could possibly do.