P U B L I C R E L A T I O N S | print | television | internet | events |
Client: Good Gracious! Events
Objective: To position Good Gracious! Events as an innovator and a trend setter. We targeted publications that were read by one of the several types of clients Good Gracious wishes to reach -- young, affluent, trendy females looking for ideas on home entertainment and party design.
Result: This item placed Good Gracious in Cosmopolitan, a magazine with those specific demographics. The response came from those women who liked what Good Gracious! had to say about trends and who called for more information on the company and its services.
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Client: Extraordinary Events
Objective: To continually keep Extraordinary Events before its main clientele, the corporate meeting market, which is accessed through a variety of specialty magazines. Result: These articles represent a variety of type of articles Mecca placed for Extraordinary Events. Some were written by the client and offered creative tips on branding and theme décor. Others were multi-source pieces that quoted EE president Andrea Michaels as an expert. Others were large profiles of events produced by EE.
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Client: New York Food Company and La Venta Inn
Objective: As part of our campaign to celebrate La Venta’s 80th anniversary, a series of articles appeared from the L.A. Times to the Daily Breeze about La Venta and its history.
Result: The articles brought more attention to La Venta from its own community and a wider audience in Los Angeles. Plus, it helped to underline the site’s historic status in the community.
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